Hany: In-House Services solution

Transforming In-House Services for Moroccan with a Digital Solution

Client: Hany
Client's need: Develop a web version of the mobile app to increase accessibility and optimize the platform's digital presence for improved SEO and user reach.
Industry: Home Services
Headquarters: Casablanca, Morocco
Project Duration: 11 months (Jan. - Dec. 2024)

Hany Home Services Web App

Project Description

The Hany Web App is an extension of the original mobile platform, designed to offer the same home service booking capabilities but through a highly accessible and SEO-optimized web interface. This web version brings Hany's services to a wider audience, making it easier for users to book services like cleaning, plumbing, and self-care directly from their web browser.

Project Overview

Hany's client base required a web version to complement its existing mobile app. As the lead web developer, my main responsibilities included developing the web app using React and Next.js, ensuring cross-platform compatibility and enhancing the overall user experience.

A key focus was SEO optimization—I collaborated closely with Hany’s marketing and finance teams to devise a content strategy that would improve search engine ranking and user engagement. Together, we built landing pages and structured content that helped increase traffic and impressions significantly. Additionally, we worked to optimize performance through careful monitoring of Core Web Vitals metrics like CLS (Cumulative Layout Shift), ensuring a smooth and responsive user experience.

Key Achievements

Developed a fully responsive web app, making Hany's services more accessible to users who prefer desktop or browser-based experiences.
Achieved significant SEO improvements, increasing daily Google impressions from 30 to 588, and helped index over 80% of the platform’s pages in Google Search results.
Collaborated with the marketing team to create keyword-optimized landing pages that enhanced service visibility and engagement.
Played a crucial role in digitalizing the process of booking home services in Morocco, contributing to the ongoing digital transformation in the country’s service industry.
Improved site performance, leading to faster loading times and better overall user experience, aligning with Google’s Core Web Vitals.

Future Prospects

This project solidified my expertise in both web development and SEO optimization. I am eager to continue leveraging these skills in future projects, particularly those focused on transforming digital services and improving user engagement through search engine visibility.